Digitalization and artificial intelligence are increasingly
influencing modes of travel planning, exploration of new
destinations, and promotion of them. The potential of new
technologies to completely overhaul the tourism and hospitality
industry is emerging; new generations of tourists will have
radically different expectations and requirements in relation to
today's tourists. The sharing economy and the experience economy
strongly influence the creation of new business models in tourism.
Many low-income economies can potentially benefit from this digital
transformation and others are at risk of being left behind if they
fail to embrace this moment. To explore how and why, ten chapters
are presented here in Tourism Innovation in the Digital Era,
ranging from topics as diverse as big data analytics in tourism
marketing to the impact of AI to the use of CSR in competitiveness
amongst hotel groups. Providing multidisciplinary approaches,
readers will learn more about the organizational impacts of
digitalization and artificial intelligence in tourism and
hospitality. The book series New Perspectives in Tourism and
Hospitality Management positions organizational change and behavior
in the tourism and hospitality sector at its heart, providing
interdisciplinary research in this field and joining the areas of
organizational studies and tourism/hospitality management.
General
| Imprint: |
Emerald Publishing Limited
|
| Country of origin: |
United Kingdom |
| Series: |
New Perspectives in Tourism and Hospitality Management |
| Release date: |
October 2023 |
| First published: |
2023 |
| Editors: |
Marco Valeri
|
| Dimensions: |
229 x 152mm (L x W) |
| Pages: |
212 |
| ISBN-13: |
978-1-83797-167-1 |
| Categories: |
Books
Promotions
|
| LSN: |
1-83797-167-6 |
| Barcode: |
9781837971671 |
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