This book offers students and practitioners alike an integrated
approach to strategic planning for companies. Marcos Fava Neves
presents a new and unique perspective on this critical topic based
on three main points: strongly demand-driven decisions that bridge
the gap between long- and short-term strategy; a vision of a
company as an integrated network, full of relationships that
deserve consideration during the planning process; and the
introduction of 'collective-action' thinking, which raises the
prospect for cooperation between competitors. With this clear,
comprehensive framework for strategic planning, companies can be
sure to navigate today's complex environment and enhance their
prospects of success.
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