This book is intended to contribute to the World Health
Organization s (WHO) global strategy to reduce the harmful use of
alcohol. It explores areas where alcohol producers technical
competence can and does make a positive contribution to reducing
harmful drinking and where industry input has been welcomed by WHO.
The book describes each of these areas: producing beer, wine, and
spirits; addressing availability of noncommercial beverages;
pricing, marketing, and selling beverage alcohol; encouraging
responsible choices; and working with others. The final chapter
sets out views of how alcohol producers can contribute to reducing
harmful drinking in countries where they are present. The messages
recurring throughout the book are that reasonable regulation
provides the context for good alcohol policy, excessive regulation
often leads to unintended negative consequences, leading producers
have a proud record of making positive contributions to
implementing effective alcohol policies - but there are
opportunities to do much more.
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