First published in 1998, this volume looks at the potential and
motivation for companies and industries to go green. Mardie
Townsend examines issues including human behaviour towards the
environment, structuration theory, why companies go green and
factors helping and hindering the 'greening' of industry. It
emerged as part of an international monograph publishing series
covering new research into the 'green' issues such as government,
corporate and public responses to environmental hazards, the
economics of green policies and the effectiveness of environmental
protection programmes.
General
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