*Systematic approach to qualitative design: maximizes confidence in
study results through the use of quality standards. *Roller is
expert at explaining qualitative techniques in clear language for
students or clients; Lavrakas is an internationally known survey
guru. *Unique topics include how to evaluate the appropriate number
of interviews, focus groups or observations; online ethnography;
and pros and cons of online discussion groups. *Many
student-friendly features, including summary tables, research
examples, and discussion topics. *Includes guidelines for writing,
reviewing, and evaluating qualitative research proposals,
dissertations, and grants.
General
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