Applied Qualitative Research Design - A Total Quality Framework Approach (Hardcover)

*Systematic approach to qualitative design: maximizes confidence in study results through the use of quality standards. *Roller is expert at explaining qualitative techniques in clear language for students or clients; Lavrakas is an internationally known survey guru. *Unique topics include how to evaluate the appropriate number of interviews, focus groups or observations; online ethnography; and pros and cons of online discussion groups. *Many student-friendly features, including summary tables, research examples, and discussion topics. *Includes guidelines for writing, reviewing, and evaluating qualitative research proposals, dissertations, and grants.

General

Imprint:	Guilford Press
Country of origin:	United States
Release date:	March 2015
First published:	2015
Authors:	Margaret R Roller • Paul J. Lavrakas
Dimensions:	254 x 178 x 28mm (L x W x T)
Format:	Hardcover - Cloth over boards
Pages:	398
ISBN-13:	978-1-4625-1908-8
Categories:	Books > Reference & Interdisciplinary > Communication studies > Research methods
LSN:	1-4625-1908-3
Barcode:	9781462519088

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