Books > Reference & Interdisciplinary > Communication studies > Media studies
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Neoliberalism and the Media (Hardcover)
Loot Price: R4,067
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Neoliberalism and the Media (Hardcover)
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This book examines the multiple ways that popular media mainstream
and reinforce neoliberal ideology, exposing how they promote
neoliberalism's underlying ideas, values and beliefs so as to
naturalize inequality, undercut democracy and contribute to the
collapse of social notions of community and the common good.
Covering a wide range of media and genres, and adopting a variety
of qualitative textual methodologies and theoretical frameworks,
the chapters examine diverse topics, from news coverage of the 2016
U.S. presidential election to the NBC show Superstore (an atypical
instance in which a TV show, for one brief season, challenged the
central tenets of neoliberalism) to "kitchen porn." The book also
takes an intersectional approach, as contributors explore how
gender, race, class and other aspects of social identity are
inextricably tied to each other within media representation. At
once innovative and distinctive in its illustration of how the
media is complicit in perpetuating neoliberal ideology,
Neoliberalism and the Media offers students and scholars alike an
incisive portrait of the intersection between media and ideology
today.
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