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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Cinema industry
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The Rise and Fall of the Italian Film Industry (Hardcover)
Loot Price: R4,451
Discovery Miles 44 510
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The Rise and Fall of the Italian Film Industry (Hardcover)
Series: Routledge International Studies in Business History
Expected to ship within 12 - 17 working days
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Italian cinema triumphed globally in the 1960, with directors such
as Rossellini, Fellini, and Leone, and actors like Sophia Loren and
Marcello Mastroianni known to audiences around the world. But by
the end of the 1980s, the Italian film industry was all but dead.
The Rise and Fall of the Italian Film Industry traces the rise of
the industry from its origins in the 19th century to its worldwide
success in the 1960s, and its rapid decline in the subsequent
decades. It does so by looking at cinema as an institution -
subject to the interplay between the spheres of art, business, and
politics at the national and international level. By examining the
roles of a wide range of stakeholders (including film directors,
producers, exhibitors, the public, and the critics) as well as the
system of funding and the influence of governments, author Marina
Nicoli demonstrates that the Italian film industry succeeded when
all three spheres were aligned, but suffered and ultimately failed
when they each pursued contradictory objectives. This in-depth case
study makes an important contribution to the long-standing debate
about promoting and protecting domestic cultures, particularly in
the face of culturally dominant and politically- and
economically-powerful creative industries from the United States.
The Rise and Fall of the Italian Film Industry will be of
particular interest to business and economic historians, cinema
historians, media specialists, and cultural economists.
General
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