Sodas are astonishing products. Little more than flavored
sugar-water, these drinks cost practically nothing to produce or
buy, yet have turned their makers-principally Coca-Cola and
PepsiCo-into a multibillion-dollar industry with global
recognition, distribution, and political power. Billed as
"refreshing," "tasty," "crisp," and "the real thing," sodas also
happen to be so well established to contribute to poor dental
hygiene, higher calorie intake, obesity, and type-2 diabetes that
the first line of defense against any of these conditions is to
simply stop drinking them. Habitually drinking large volumes of
soda not only harms individual health, but also burdens societies
with runaway healthcare costs. So how did products containing
absurdly inexpensive ingredients become multibillion dollar
industries and international brand icons, while also having a
devastating impact on public health? In Soda Politics, the 2016
James Beard Award for Writing & Literature Winner, Dr. Marion
Nestle answers this question by detailing all of the ways that the
soft drink industry works overtime to make drinking soda as common
and accepted as drinking water, for adults and children. Dr.
Nestle, a renowned food and nutrition policy expert and public
health advocate, shows how sodas are principally miracles of
advertising; Coca-Cola and PepsiCo spend billions of dollars each
year to promote their sale to children, minorities, and low-income
populations, in developing as well as industrialized nations. And
once they have stimulated that demand, they leave no stone unturned
to protect profits. That includes lobbying to prevent any measures
that would discourage soda sales, strategically donating money to
health organizations and researchers who can make the science about
sodas appear confusing, and engaging in Corporate Social
Responsibility (CSR) activities to create goodwill and silence
critics. Soda Politics follows the money trail wherever it leads,
revealing how hard Big Soda works to sell as much of their products
as possible to an increasingly obese world. But Soda Politics does
more than just diagnose a problem-it encourages readers to help
find solutions. From Berkeley to Mexico City and beyond, advocates
are successfully countering the relentless marketing, promotion,
and political protection of sugary drinks. And their actions are
having an impact-for all of the hardball and softball tactics the
soft drink industry employs to maintain the status quo, soda
consumption has been flat or falling for years. Health advocacy
campaigns are now the single greatest threat to soda companies'
profits. Soda Politics provides readers with the tools they need to
keep up pressure on Big Soda in order to build healthier and more
sustainable food systems.
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