Arguing for a sweeping new consideration of the shift from print to
cinema as a governing system for organizing modern American social
relations, this book uncovers an intimate connection between
Hollywood romances of the silent era and the empowerment of a
managerial class. During the 1910s and 1920s, American movies told
love stories through what rapidly became ubiquitous images. Again
and again, silent features showed lovers separated by seeming
happenstance and reunited as if by magical forces. Mark Garrett
Cooper argues that this "magic" implies the expertise of the
corporate movie studio with its hierarchies of professional
experts. In other words, the Hollywood love story amounts to a
managerial technique. Through close study of such films as Birth of
a Nation, Enoch Arden, The Crowd, Why Change Your Wife? and The
Jazz Singer, Love Rules shows how cinematic romance offers an
object lesson in how to arrange American society--a lesson that
implies that such work can be accomplished only by a managerial
class. Love Rules offers a boldly original account of how the
Hollywood feature film supplanted the "imagined community" of print
culture and, in doing so, played a key role in the transformation
of American mass culture.
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