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Books > Social sciences > Sociology, social studies > Social issues
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Exploring the Tomato - Transformations of Nature, Society and Economy (Paperback)
Loot Price: R1,602
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Exploring the Tomato - Transformations of Nature, Society and Economy (Paperback)
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Exploring the Tomato engages with an apparently simple fruit in
order to reveal major changes to society and economy. It treats the
tomato as an object of fascination and as a probe into major
historical changes in twentieth century capitalism. From first
domestication to genetic modification, from Aztec salsa to
supermarket pizza, the tomato has been continually transformed in
the ways it has been produced, exchanged and consumed. This book
explores what brings about a variety that is at once biological,
historical and socio-economic. A conceptual framework of
'instituted economic process' demonstrates how different tomato
forms are an expression of dynamic processes in capitalist
economies and societies during the twentieth century. As both an
early pioneer in mass production and a contemporary contributor to
the creation of global cuisines, the tomato has been subject to
intense innovation. Computerised total ecologies under glass,
producing fresh tomatoes of all shapes, colours and sizes, compete
with sun and southern climates across the world. To enter the
variety of tomato worlds is to discover the variety of capitalism.
Written in an accessible style, this book makes a major
contribution to the emerging field of economic sociology and to our
understanding of the innovation process. It should be read by
anyone concerned with social science, particularly economists and
sociologists, as well as those interested in food and the history
of food.
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