Customer Engagement Officer (CEO): Content Marketing and the Realities of Executive Blogging (Paperback)

Mark Hillary has worked on words for astronauts, ambassadors, politicians and business leaders. In particular, his expertise in blogging has been utilized by several Chief Executives across the world. They want to be seen on the social networks, blogging and creating great content for their business, but they don't have the time. In this book, Mark recounts the failures and successes of working with many of these senior executives on what has now become known as 'content marketing' - or ghost-blogging for CEOs. Mark uses social networks and interesting content as tools to help executives reach the influencers and customers in their line of business. Based on years of personal experience, Mark outlines what works and doesn't work when executives start blogging and how marketing teams can create an effective blogging strategy for their executives. He also explores how blogs have become an important part of what we used to call 'the news' and therefore are more important than ever.

General

Imprint:	Lulu.Com
Country of origin:	United Kingdom
Release date:	February 2015
Authors:	Mark Hillary
Dimensions:	210 x 148 x 8mm (L x W x T)
Format:	Paperback
Pages:	155
ISBN-13:	978-1-326-18538-1
Categories:	Books > Computing & IT > General theory of computing > General
LSN:	1-326-18538-1
Barcode:	9781326185381

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!