Mark Hillary has worked on words for astronauts, ambassadors,
politicians and business leaders. In particular, his expertise in
blogging has been utilized by several Chief Executives across the
world. They want to be seen on the social networks, blogging and
creating great content for their business, but they don't have the
time. In this book, Mark recounts the failures and successes of
working with many of these senior executives on what has now become
known as 'content marketing' - or ghost-blogging for CEOs. Mark
uses social networks and interesting content as tools to help
executives reach the influencers and customers in their line of
business. Based on years of personal experience, Mark outlines what
works and doesn't work when executives start blogging and how
marketing teams can create an effective blogging strategy for their
executives. He also explores how blogs have become an important
part of what we used to call 'the news' and therefore are more
important than ever.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
