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Political Communication in the Republic of Ireland (Hardcover)
Loot Price: R3,845
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Political Communication in the Republic of Ireland (Hardcover)
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This book presents an overview of political communication in the
Republic of Ireland from a multiplicity of perspectives and
sources. It brings together academics and practitioners to examine
the development and current shape of political communication in
modern Ireland. It also examines what the future holds for
political communication in an increasingly gatekeeper-free media
landscape. The field of political communication, where journalists,
public relations professionals and politicians intersect and
interact, has always been a highly contested one fuelled by
suspicion, mutual dependence and fraught relationships. While
politicians need the media they remain highly suspicious of
journalists. While journalists remain wary of politicians, they
need access to them for information. For most of the time, what
emerges is a relatively stable relationship of mutual dependence
with the boundaries policed by public relation professions.
However, every so often, in times of political crisis or upheaval,
this relationship gives way to a near free-for-all. Politicians,
spokespersons and sometimes even journalists, become fair game in
the battle for public accountability and support. The determination
of public relations professions to avoid this and keep the
relationship based on mutual dependence has become a central
component of modern statecraft and systems of governance. The need
to keep politicians and the media 'on message' and use the media to
inform, shape and manage public discourse has become central to the
workings of government, opposition and interest groups. On the
other hand, the packaging of politics has potentially troublesome
implications for the democratic process. In the era of the instant
news cycle, new technologies and constant opinion polling, just
where does information end and misinformation begin? With millions
being spent annually on advisors and 'spin-doctors', just where
does media access end and media manipulation begin?
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