The connected world offers the potential for radical new business
insights gleaned from previously unimaginable volumes of data. But
business has got bogged down in the process of collecting and
storing that data; money has been wasted on data lakes in which
many IT departments have drowned without being able to deliver
useful insights to business leaders. Big data has new and exciting
answers to offer, but business leaders must first decide what
questions it would like to see answered. Data may be the new oil,
but to date we have only built oil depots. This book analyses the
new, Fourth Wave of business transformation, which will build the
refineries that turn data into useful products. Business has
started from 'data up' and needs to start again from 'value down',
going back to the drivers of real business value and deciding what
insights would help realize that value. Only then can we begin to
interrogate data with purpose.
General
Imprint: |
LID Publishing
|
Country of origin: |
United Kingdom |
Release date: |
August 2023 |
Authors: |
Mark Powell
|
Dimensions: |
216 x 138mm (L x W) |
Pages: |
208 |
ISBN-13: |
978-1-911687-99-3 |
Categories: |
Books
|
LSN: |
1-911687-99-9 |
Barcode: |
9781911687993 |
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