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New Seeds of Profit - Business Heroes, Corporate Villains, and the Future of American Capitalism (Hardcover)
Loot Price: R2,511
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New Seeds of Profit - Business Heroes, Corporate Villains, and the Future of American Capitalism (Hardcover)
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When Captain Christopher Newport and his crew landed on the muddy
banks of the James River in 1607, after four months at sea, they
aimed to establish a new colony not for God, or the greater good of
humanity-but for the sake of profit. The Pilgrims who settled in
Cape Cod in 1620 as agents of Plymouth Company found evidence of
divine election in the fortunes they accumulated from a lucrative
system of town-founding in the New World. The innovative and often
ruthless entrepreneurs who followed these colonists carved out the
immense North American frontier wilderness from the Atlantic Ocean
to the golden sands of the California coast, and they forged
industrial and technological revolutions that shook the world. New
Seeds of Profit examines the role of business leaders from George
Washington to Donald Trump in shaping the United States into a
business nation unlike any other in world history. By tracing the
influence of industry and commerce on American society through
portraits of successful entrepreneurs, New Seeds of Profit sheds
light on the esteemed place Americans reserve for their wealthiest
business leaders-and it measures the true cost of that adulation.
In this fascinating, entertaining, and often surprising book, Mark
S. Ferrara exposes the unexpected and uninvited consequences of
venerating business leaders by demonstrating how enterprise driven
by the bottom line endangers people and the environment. In a story
teeming with the heroes and scoundrels of enterprise, New Seeds of
Profit offers an alternative paradigm that delivers just returns to
investors and provides self-actualizing work, while preserving
missions that encourage sustainable stewardship of the earth and
advance the common good.
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