Mark Sanborn met his postman, Fred, just after he moved to Denver.
Fred knocked on his door, introduced himself and welcomed him to
the neighbourhood. He also asked Sanborn about himself and how he
wanted his mail handled while he was away. Needless to say, Sanborn
was shocked. He asked Fred more about his job and how he approached
it. Fred's answers inspired him to develop motivational seminars
promoting Fred's attitude and approach to life. To embody the Fred
philosophy is to realise and practise that:--Everyone can make a
difference--Success is built on good relationships--You must
continually create value for others and it doesn't have to cost
anything--You can reinvent yourself whenever you want. In this
succinct and inspiring guide, Sanborn shows us how we can all truly
make a difference everyday and become a 'Fred', as well as how to
recognise, reward and attract Freds into our lives.
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