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Books > Reference & Interdisciplinary > Communication studies > Semiology
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Multimodality, Meaning, and Institutions (Hardcover)
Loot Price: R2,962
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Multimodality, Meaning, and Institutions (Hardcover)
Series: Research in the Sociology of Organizations
Expected to ship within 10 - 15 working days
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The insight that institutions, and the communicative practices that
create, sustain, and challenge them, are multimodal accomplishments
has garnered increasing attention from scholars in organization and
management research over the last decade. Traditional understanding
of social knowledge and meaning as being constituted primarily
through verbal discourse has been challenged and extended by work
that has promoted the centrality of visual, material, and other
sign systems (e.g., audio, gestures, layout) for constructing
social reality. While some discursive approaches to organizations
and institutions have acknowledged the existence and relevance of
modes other than the verbal for some time, systematic research on
multimodality has remained rather sparse. In particular, the
interaction and orchestration of multiple modes remains terra
incognita with considerable empirical, methodological, and
theoretical stakes. Together, 54A and 54B of Research in the
Sociology of Organizations investigate these issues with innovative
research that focuses on the relationship between different modes
in the emergence, diffusion, maintenance, and challenge of social
meanings and institutions. Individual contributions demonstrate the
potential of multimodal approaches to rejuvenate and extend the
study of institutions, they revisit research on classic phenomena
in organization theory through a multimodal lens, and advance the
design of relevant and rigorous methods of analysis for the study
of multimodal communicative practices.
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