This thesis investigates the competitive dynamics in the global
insurance industry from 1999 to 2008. After reviewing the current
state of the academic debate on interfirm rivalry, it derives a
research agenda spanning different levels of analysis and phenomena
of interest. Specifically, the thesis explores (1) how and why
firms continuously adjust their strategic profiles in the presence
of an industry's strategic group structure, (2) whether market
shocks (namely 9/11 and Hurricane Katrina) temporarily change the
decision-logic underlying competitive choices, and (3) whether
stock markets respond differently to competitive moves that follow
a clearly stated strategic rationale. "
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