From Art to Marketing - The Relevance of Authenticity to Contemporary Consumer Culture (Hardcover, 1st ed. 2023)

Taking a new approach to a relatively underexplored area, this book examines the concept of authenticity and its relevance to marketing management. The author draws on several disciplines, including arts, philosophy, sociology and psychology, as well as focusing on important sub-fields within the field of marketing such as consumer behaviour and tourism. Presenting data from interviews with managers and consumers, and summarising and critiquing recent developments within the field, From Arts to Marketing is a timely and much-needed addition to literature and will be useful to those researching consumer behaviour, brand management and marketing more generally.

General

Imprint:	Springer Nature Switzerland AG
Country of origin:	Switzerland
Release date:	April 2023
First published:	2023
Authors:	Marta Massi
Dimensions:	210 x 148mm (L x W)
Format:	Hardcover
Pages:	145
Edition:	1st ed. 2023
ISBN-13:	978-3-03-017007-3
Categories:	Books > Humanities > Philosophy > Topics in philosophy > Aesthetics Books > Business & Economics > Business & management > Management & management techniques > General Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Industry & industrial studies > Manufacturing industries > General Books > Business & Economics > Industry & industrial studies > Service industries > General Books > Philosophy > Topics in philosophy > Aesthetics
LSN:	3-03-017007-1
Barcode:	9783030170073

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