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Shopping Enjoyment - Determinanten, Auswirkungen Und Moderierende Effekte (German, Hardcover) Loot Price: R1,592
Discovery Miles 15 920
Shopping Enjoyment - Determinanten, Auswirkungen Und Moderierende Effekte (German, Hardcover): Martin Fassnacht

Shopping Enjoyment - Determinanten, Auswirkungen Und Moderierende Effekte (German, Hardcover)

Martin Fassnacht; Eva Schuckmann

Series: Schriften Zu Marketing Und Handel, 17

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Loot Price R1,592 Discovery Miles 15 920 | Repayment Terms: R149 pm x 12*

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Shopping Enjoyment bildet einen strategischen Ansatzpunkt fur den stationaren Handel, um sich von Anbietern des e-Commerce abzuheben. Auf der Basis eines theoretisch-konzeptionell fundierten Untersuchungsmodells werden in diesem Buch der Einfluss geschaftspolitischer Massnahmen des Handels auf Shopping Enjoyment und die Effekte hinsichtlich der kunden- und unternehmensbezogenen Erfolgsgroessen analysiert. Im Rahmen der empirischen Untersuchung wird ausserdem untersucht, unter welchen Bedingungen die Wirkungszusammenhange zwischen Shopping Enjoyment und seinen Determinanten starker oder schwacher ausgepragt sind.

General

Imprint: Peter Lang Ag
Country of origin: Switzerland
Series: Schriften Zu Marketing Und Handel, 17
Release date: September 2015
Editors: Martin Fassnacht
Authors: Eva Schuckmann
Dimensions: 210 x 148 x 0mm (L x W x T)
Format: Hardcover - Cloth over boards
Pages: 251
ISBN-13: 978-3-631-65048-6
Languages: German
Categories: Books > Business & Economics > Business & management > Sales & marketing > Market research
Books > Business & Economics > Business & management > Sales & marketing > Advertising
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LSN: 3-631-65048-5
Barcode: 9783631650486

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