"What is the Perfect Pong?" by Hoover the Dog, is the story about
one dog's pursuit of the world's best smell, and features. Hoover,
an eight year old terrier crossbreed. It's aimed at pre-readers to
five-year-olds. 'We spent a day in London literally following
Hoover's nose, photographing as we went. If something interested
him, we used it in the book, so although he didn't write the words,
it's very much his story', said Hoover's co-author and owner,
Martin Gurdon. The pictures were taken by photographer Eleanor
Bentall, whose work appears regularly in the "Daily" and "Sunday
Telegraph". Martin, a motoring journalist who contributes to titles
including the "Evening Standard", "Daily Telegraph" and "She"
magazine, also wrote New Holland's "Hen and the Art of Chicken
Maintenance", an unlikely best seller about sex, death and domestic
fowl. He confessed that if something pictorially strong didn't grab
Hoover's olfactory attention, the dog's interest was helped with
the contents of a Tesco ham sandwich. "Dogs Today" magazine was
involved with "Pong"s' launch, running a reader promotion, and Dogs
Trust has allowed its logo to be used on the book. It will receive
25p from every copy sold. 'When Hoover was a puppy my wife and I
found him abandoned and close to death by the roadside', said
Martin. 'Dogs Trust is exactly the sort of charity that would have
taken care of him if we hadn't been able to. With its 300gsm,
lacquered Gloss Art cover and 170gsm Gloss Art pages (24 pages in
all), the book has a quality feel, and its 198x198mm size makes it
easy to store and display. In a crowded market, "Pong"s' mix of
artwork and photography is distinctive-but-familiar, the
dog-as-author and charitable donation are also strong selling
points - helped by the 'Dogs Trust' logos displayed on the cover
and back page. The donation itself is built into the wholesale
price and is supplied on a monthly basis by the publishers directly
to 'Dogs Trust', so stocking "What is the Perfect Pong?" won't
involve you with any additional work. When Martin was promoting
"Hen and the Art of Chicken Maintenance", he ran bookshop events
from Kings Lynn to Edinburgh, accompanied by members of his flock,
and he's happy to discuss shop visits, readings, etc, for "Pong",
and is working on child-friendly activities to make these fun and
interesting. If you'd like to see Hoover in the fur, visit his
website video blog. You can also view pages of the book on this
site.
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