Understanding Global Cultures - Metaphorical Journeys Through 34 Nations, Clusters of Nations, Continents, and Diversity (Paperback, 6th Revised edition)

In the fully updated Sixth Edition of Understanding Global Cultures: Metaphorical Journeys Through 34 Nations, Clusters of Nations, Continents, and Diversity, authors Martin J. Gannon and Rajnandini Pillai present the cultural metaphor as a method for understanding the cultural mindsets of individual nations, clusters of nations, continents, and diversity in each nation. A cultural metaphor is any activity, phenomenon, or institution that members of a given culture consider important and with which they identify emotionally and/or cognitively, such as the Japanese garden and American football. This cultural metaphoric approach identifies three to eight unique or distinctive features of each cultural metaphor and then discusses 34 national cultures in terms of these features. The book demonstrates how metaphors are guidelines to help outsiders quickly understand what members of a culture consider important.

General

Imprint:	Sage Publications Ltd
Country of origin:	United States
Release date:	April 2015
Authors:	Martin J. Gannon • Rajnandini K. Pillai
Dimensions:	254 x 177 x 32mm (L x W x T)
Format:	Paperback
Pages:	680
Edition:	6th Revised edition
ISBN-13:	978-1-4833-4007-4
Categories:	Books > Reference & Interdisciplinary > Interdisciplinary studies > Globalization Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > General Promotions
LSN:	1-4833-4007-4
Barcode:	9781483340074

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