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Men, Masculinity and the Beatles (Hardcover, New Ed)
Loot Price: R4,306
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Men, Masculinity and the Beatles (Hardcover, New Ed)
Series: Ashgate Popular and Folk Music Series
Expected to ship within 12 - 17 working days
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Drawing on methodologies and approaches from media and cultural
studies, sociology, social history and the study of popular music,
this book outlines the development of the study of men and
masculinities, and explores the role of cultural texts in bringing
about social change. It is against this backdrop that The Beatles,
as a cultural phenomenon, are set, and their four live action
films, spanning the years 1964-1970, are examined as texts through
which to read changing representations of men and masculinity in
'the Sixties'. Dr Martin King considers ideas about a male revolt
predating second-wave feminism, The Beatles as inheritors of the
possibilities of the 1950s and The Beatles' emergence as men of
ideas: a global cultural phenomenon that transgressed boundaries
and changed expectations about the role of popular artists in
society. King further explores the chosen Beatle texts to examine
discourses of masculinity at work within them. What emerges is the
discovery of discourses around resistance, non-conformity,
feminized appearance, pre-metrosexuality, the male star as object
of desire, and the emergence of The Beatles themselves as a text
that reflected the radical diversity of a period of rapid social
change. King draws valuable conclusions about the legacy of these
discourses and their impact in subsequent decades.
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