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Books > Social sciences > Psychology > Cognition & cognitive psychology
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Classics of Semiotics (Hardcover, 1987 ed.)
Loot Price: R3,195
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Classics of Semiotics (Hardcover, 1987 ed.)
Series: Topics in Contemporary Semiotics
Expected to ship within 10 - 15 working days
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This book is designed to usher the reader into the realm of
semiotic studies. It analyzes the most important approaches to
semiotics as they have developed over the last hundred years out of
philosophy, linguistics, psychology, and biology. As a science of
sign processes, semiotics investigates all types of com munication
and information exchange among human beings, animals, plants,
internal systems of organisms, and machines. Thus it encompasses
most of the subject areas of the arts and the social sciences, as
well as those of biology and medicine. Semiotic inquiry into the
conditions, functions, and structures of sign processes is older
than anyone scientific discipline. As a result, it is able to make
the underlying unity of these disciplines apparent once again
without impairing their function as specializations. Semiotics is,
above all, research into the theoretical foundations of sign
oriented disciplines: that is, it is General Semiotics. Under the
name of Zei chenlehre, it has been pursued in the German-speaking
countries since the age of the Enlightenment. During the nineteenth
century, the systematic inquiry into the functioning of signs was
superseded by historical investigations into the origins of signs.
This opposition was overcome in the first half of the twentieth
century by American Semiotic as well as by various directions of
European structuralism working in the tradition of Semiology.
Present-day General Semiot ics builds on all these developments."
General
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