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Your Strategy Needs a Strategy - How to Choose and Execute the Right Approach (Hardcover)
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Your Strategy Needs a Strategy - How to Choose and Execute the Right Approach (Hardcover)
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You think you have a winning strategy. But do you? Executives are
bombarded with bestselling ideas and best practices for achieving
competitive advantage, but many of these ideas and practices
contradict each other. Should you aim to be big or fast? Should you
create a blue ocean, be adaptive, play to win--or forget about a
sustainable competitive advantage altogether? In a business
environment that is changing faster and becoming more uncertain and
complex almost by the day, it's never been more important--or more
difficult--to choose the right approach to strategy. In this book,
The Boston Consulting Group's Martin Reeves, Knut Haanaes, and
Janmejaya Sinha offer a proven method to determine the strategy
approach that is best for your company. They start by helping you
assess your business environment--how unpredictable it is, how much
power you have to change it, and how harsh it is--a critical
component of getting strategy right. They show how existing
strategy approaches sort into five categories--Be Big, Be Fast, Be
First, Be the Orchestrator, or simply Be Viable--depending on the
extent of predictability, malleability, and harshness. In-depth
explanations of each of these approaches will provide critical
insight to help you match your approach to strategy to your
environment, determine when and how to execute each one, and avoid
a potentially fatal mismatch. Addressing your most pressing
strategic challenges, you'll be able to answer questions such as: *
What replaces planning when the annual cycle is obsolete? * When
can we--and when should we--shape the game to our advantage? * How
do we simultaneously implement different strategic approaches for
different business units? * How do we manage the inherent
contradictions in formulating and executing different strategies
across multiple businesses and geographies? Until now, no book
brings it all together and offers a practical tool for
understanding which strategic approach to apply. Get started today.
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