Most organizations that are going through a digital transformation
focus on improving their product teams to lead the way with new
game-changing tech products. They focus on raising the skillset,
talent and best practices that the team employs to build better
product. Often this doesn't work. The organizations that
successfully transform take a different approach. Not only do they
focus on innovative tech products and product team transformation,
but crucially, they change the way the rest of the organization
supports the product team. This book will help leadership teams and
the rest of the organization understand the key challenges they
must overcome to truly compete and prevail in a digital age. It
explains what the product team needs to do to effectively execute a
product vision. And it explains how leaders can support a
product-centric culture throughout the entire company. The book
will also help supporting functions in the organization better
understand how to operate with a product mindset.
General
| Imprint: |
John Wiley & Sons
|
| Country of origin: |
United States |
| Series: |
Silicon Valley Product Group |
| Release date: |
March 2024 |
| Authors: |
Marty Cagan
|
| Dimensions: |
235 x 160 x 25mm (L x W x T) |
| Format: |
Hardcover
|
| Pages: |
320 |
| ISBN-13: |
978-1-119-69733-6 |
| Categories: |
Books
Promotions
|
| LSN: |
1-119-69733-6 |
| Barcode: |
9781119697336 |
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