Transformed - Becoming a Product-Driven Company (Hardcover)

Most organizations that are going through a digital transformation focus on improving their product teams to lead the way with new game-changing tech products. They focus on raising the skillset, talent and best practices that the team employs to build better product. Often this doesn't work. The organizations that successfully transform take a different approach. Not only do they focus on innovative tech products and product team transformation, but crucially, they change the way the rest of the organization supports the product team. This book will help leadership teams and the rest of the organization understand the key challenges they must overcome to truly compete and prevail in a digital age. It explains what the product team needs to do to effectively execute a product vision. And it explains how leaders can support a product-centric culture throughout the entire company. The book will also help supporting functions in the organization better understand how to operate with a product mindset.

General

Imprint:	John Wiley & Sons
Country of origin:	United States
Series:	Silicon Valley Product Group
Release date:	March 2024
Authors:	Marty Cagan
Dimensions:	235 x 160 x 25mm (L x W x T)
Format:	Hardcover
Pages:	320
ISBN-13:	978-1-119-69733-6
Categories:	Books Promotions
LSN:	1-119-69733-6
Barcode:	9781119697336

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!