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Books > Social sciences > Politics & government > Political structure & processes > Political leaders & leadership
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Political Rhetoric - A Presidential Briefing Book (Hardcover)
Loot Price: R4,202
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Political Rhetoric - A Presidential Briefing Book (Hardcover)
Series: Presidential Briefings Series
Expected to ship within 10 - 15 working days
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Rhetoric is among the most important and least understood elements
of presidential leadership. Presidents have always wielded rhetoric
as one tool of governance-and that rhetoric was always intended to
facilitate political ends, such as image building, persuasion of
the mass public, and inter-branch government persuasion. But as
mass media has grown and then fragmented, as the federal
bureaucracy has continued to both expand and calcify, and as
partisanship has heightened tensions both within Congress and
between Congress and the Executive, rhetoric is an increasingly
important element of presidential governance. Scholars have derived
ways to explain how these developments and the presidents' use of
rhetoric have contributed to and detracted from the health of
American democracy. This briefing book offers a succinct reflection
on the ways in which historical developments have encouraged the
use of political rhetoric. It explores strategies of "going public"
to provide some leverage over the political system and the lessons
one might derive from these choices. This essential analysis,
written for lay readers, scholars, students, and future presidents,
is the first in Transaction's innovative Presidential Briefings
series. Mary E. Stuckey covers the scholarly literature with
authority and offers examples of rhetoric that have lasting
influence.
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