"In Sex and the Single Beer Can, Walt Brasch is both refreshingly
irreverent and irreverently fresh. Little escapes his attention.
This is a book about the media, politics, government, war,
political incorrectness, religion, the injustice system, the health
industry and other corporations, Miss America and, yes, sex and
beer. He ties these subjects together under a double-barreled
heading of the foibles and strengths of American society. His
approach is both biting criticism and healthy respect, both
creative imagination and deep understanding. Most of all, Sex and
the Single Beer Can is a plea for a better media and a better place
in which to live. Because it is broad in its scope, it's also
suitable for a variety of journalism/ mass communication classes
either as a primary or secondary text. It could add important
perspectives to classes in ethics, media management, media
economics, media and society, media criticism and a variety of
other subjects of journalistic interest." -Dr. Ralph Izard, former
associate dean, Manship School of Journalism, Louisiana State
University; professor emeritus and former director, Scripps School
of Journalism, The Ohio University.
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