Books > Reference & Interdisciplinary > Communication studies > Media studies
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The Press and Its Readers (Paperback, Main)
Loot Price: R544
Discovery Miles 5 440
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The Press and Its Readers (Paperback, Main)
Series: Mass Observation social surveys
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Loot Price R544
Discovery Miles 5 440
Expected to ship within 12 - 17 working days
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Mass Observation was founded by Tom Harrisson, Charles Madge and
Humphrey Jennings in 1937. Its purpose was to create 'an
anthropology of ourselves' in other words, to study the everyday
lives of ordinary people in Britain. Discounting an initial
pamphlet, this was the seventeenth book to be published. It appears
in Faber Finds as a part of an extensive reissue programme of the
original Mass Observation titles. Within the initial Mass
Observation titles there was a sub-series called 'Change' reports.
This is the only one, so far, Faber Finds is reissuing and it was
the seventh in that sub-series, first published in 1949. In the
introduction, it is made clear 'there have been successive attempts
to analyse circulation by age, social class and sex' but 'little
attention has been given to the study of attitudes of readers to
their newspapers.' The Report, like so much else Mass Observation
did then, was a pioneering study. Extracts from two chapters give a
flavour of the book. In 'Readers Observed' we come across, for
example: A skilled working-man, aged 60. 'Wering trilby hat,
gloves, blue jacket, black striped trousers. Takes up News
Chronicle. First spends 2 minutes skipping through whole contents
of the frontpage, only reads thoroughly columns dealing with
miners. Turns to second page and straight away reads readers'
letters which are headed ''Too Old at 47''. This takes half a
minute. Spends the next half minute glancing through 'Spotlight' by
A. J. Cummings - this article headed ''No Iron Dukes Now''. Reads
no more. Does not even glance at pages 2 and3. And in Readers
Tested: A 34-year-old Essex office-manager at the end of the day
(Wednesday, July 16th, 1947) could recall, at the end of the day,
reading the following: 'I glanced at the front page of today's
Daily Mail when I came downstairs and saw it on the hall table. I
read the News Chronicle at breakfast between 8.30 and 8.45, and
again at lunch between 1.30 and 1.55. I can't remember a word I
read in the Daily Mail but in the chronicle there was: the libel
action brought by E. Arnot Roberson. Arthur Deakin speaking on the
direction of labour. The Queen had got something in her eye. A
leader on newsprint. A leader on Strachey's jam announcement. A
small cartoon ''How did you know I'd been abroad?'' Bevin saying
the people of all nations wanted to agree. The ''American Ranger''
salvage case. Meat ration announcement. The name of the cricketer
who was to be substitute in the English team for the man who was
ill. Observation, analysis and commentary: the minutiae of everyday
life recorded - this is vintage Mass Observation
General
Imprint: |
Faber and Faber
|
Country of origin: |
United Kingdom |
Series: |
Mass Observation social surveys |
Release date: |
June 2009 |
First published: |
June 2009 |
Authors: |
Mass Observation
|
Dimensions: |
135 x 216 x 9mm (L x W x T) |
Format: |
Paperback - Trade
|
Pages: |
128 |
Edition: |
Main |
ISBN-13: |
978-0-571-25193-3 |
Categories: |
Books >
Reference & Interdisciplinary >
Communication studies >
Media studies
|
LSN: |
0-571-25193-5 |
Barcode: |
9780571251933 |
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