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Music Video After MTV - Audiovisual Studies, New Media, and Popular Music (Paperback)
Loot Price: R1,403
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Music Video After MTV - Audiovisual Studies, New Media, and Popular Music (Paperback)
Series: Routledge Research in Music
Expected to ship within 12 - 17 working days
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Since the 1980s, music videos have been everywhere, and today
almost all of the most-viewed clips on YouTube are music videos.
However, in academia, music videos do not currently share this
popularity. Music Video After MTV gives music video its due
academic credit by exploring the changing landscapes surrounding
post-millennial music video. Across seven chapters, the book
addresses core issues relating to the study of music videos,
including the history, analysis, and audiovisual aesthetics of
music videos. Moreover, the book is the first of its kind to truly
address the recent changes following the digitization of music
video, including its changing cycles of production, distribution
and reception, the influence of music videos on other media, and
the rise of new types of online music video. Approaching music
videos from a composite theoretical framework, Music Video After
MTV brings music video research up to speed in several areas: it
offers the first account of the research history of music videos,
the first truly audiovisual approach to music video studies and it
presents numerous inspiring case studies, ranging from classics by
Michel Gondry and Chris Cunningham to recent experimental and
interactive videos that interrogate the very limits of music video.
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