Advertising and Consumer Culture - A Special Issue of Mass Communication & Society (Paperback)

Furthering the dialogue about the growing power of commercialization and consumerism from a variety of perspectives and methodologies, this special issue contains a meticulously-researched account of the early battles waged over advertising regulation. It also includes articles examining the phenomenon of home shopping channels to determine how issues of social class are incorporated into their sales discourse, and showing how, since the 1970s, the discourse of ads in Hong Kong have changed from a celebration of more traditional Chinese values to a celebration of more Western, consumer values. This issue also provides a focus on a subject often missing from studies of advertising and consumer culture--the advertising creatives themselves.

General

Imprint:	Routledge Member of the Taylor and Francis Group
Country of origin:	United States
Release date:	November 2000
First published:	2000
Editors:	Matthew P. McAllister • Sharon R. Mazzarella
Dimensions:	229 x 152 x 11mm (L x W x T)
Format:	Paperback
Pages:	112
ISBN-13:	978-0-8058-9736-4
Categories:	Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > General
LSN:	0-8058-9736-4
Barcode:	9780805897364

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!