Furthering the dialogue about the growing power of
commercialization and consumerism from a variety of perspectives
and methodologies, this special issue contains a
meticulously-researched account of the early battles waged over
advertising regulation. It also includes articles examining the
phenomenon of home shopping channels to determine how issues of
social class are incorporated into their sales discourse, and
showing how, since the 1970s, the discourse of ads in Hong Kong
have changed from a celebration of more traditional Chinese values
to a celebration of more Western, consumer values. This issue also
provides a focus on a subject often missing from studies of
advertising and consumer culture--the advertising creatives
themselves.
General
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