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Kundenmanagement in der Network Economy (German, Paperback, Softcover reprint of the original 1st ed. 2001) Loot Price: R1,568
Discovery Miles 15 680
Repayment Terms: R147 pm x 12*
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Kundenmanagement in der Network Economy (German, Paperback, Softcover reprint of the original 1st ed. 2001): Matthias Meyer,...

Kundenmanagement in der Network Economy (German, Paperback, Softcover reprint of the original 1st ed. 2001)

Matthias Meyer, Stefan Weingartner, Fabian Doring

Series: Information Networking

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Loot Price R1,568 Discovery Miles 15 680 | Repayment Terms: R147 pm x 12*

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Dieses Buch bietet Fuhrungskraften und Projektverantwortlichen verstandliches und ubersichtliches Orientierungswissen zu CRM- und e-CRM-Projekten. Es vermittelt Erfolgsfaktoren und Konzepte zur Realisierung eines CRM in Unternehmen und stellt im Sinne eines ganzheitlichen Kundenmanagements die neuen Moglichkeiten von e-CRM dar. Neben methodischen Fragestellungen werden IT-technische, ablauftechnische und organisatorische Herausforderungen aufgezeigt, Umsetzungsvorschlage skizziert und rechtliche Rahmenbedingungen behandelt. Im Sinne des Information Networking wird besonderes Augenmerk der Integration in die Strukturen und Prozesse von Unternehmen geschenkt.

General

Imprint: Vieweg+teubner Verlag
Country of origin: Germany
Series: Information Networking
Release date: July 2012
First published: 2001
Authors: Matthias Meyer • Stefan Weingartner • Fabian Doring
Dimensions: 244 x 170 x 12mm (L x W x T)
Format: Paperback
Pages: 209
Edition: Softcover reprint of the original 1st ed. 2001
ISBN-13: 978-3-322-88907-2
Languages: German
Categories: Books > Professional & Technical > Technology: general issues > Engineering: general
LSN: 3-322-88907-6
Barcode: 9783322889072

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