This book can be read through the Bloomsbury Open Access programme
and is available on www.bloomsburycollections.com. It is funded by
Knowledge Unlatched. The historiography of the Great War has been
significantly renewed in recent years; yet, despite its crucial
social, economic, and cultural importance, the role that fashion
played in shaping wartime experiences and economies on an
international scale between 1914 and 1918 has largely gone
unaddressed. Fashion, Society, and the First World War fills this
gap by offering a comprehensive analysis of the impact of the war
on the ways that the fashion industry functioned in a global
wartime economy, as well as on the ways that women and men
negotiated this new world. With an international, thematic
approach, and illustrated in full color throughout, this volume
discusses the reconfiguration of the fashion industry, wartime
style and production, and the reframing of selfhood, gender roles,
and national identity through visual, print and material culture.
Through analysis of archives, visual chronicles, press, and
garments, and covering an impressive range of topics, from the
feathered showgirl in Paris to the evolution of pilots' uniforms,
these exciting essays show how fashion, even temporarily,
encouraged the articulation of an identity, a society, and a
nation. Fashion, Society, and the First World War provides an
extensive overview by leading fashion historians on an industry in
the midst of major transformation and is both an invaluable guide
and starting point for all researchers, curators, and students
interested in fashion history and the cultural history of the
period.
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