Between 1990 and 1993, breast cancer activism became a
significant political movement. The issue began to receive
extensive media attention, and federal funding for breast cancer
research jumped dramatically. Describing the origins of this surge
in interest, Maureen Hogan Casamayou attributes it to the emergence
of politically potent activism among breast cancer survivors and
their supporters. Exploring the creation and development of the
National Breast Cancer Coalition (NBCC), she shows how many of its
key leaders were mobilized by their own traumatic experiences with
the disease and its treatments.
Casamayou details the NBCC's meteoric rise and impressive
lobbying efforts, explaining how -- in contrast to grassroots
movements founded by dedicated individuals -- the coalition grew
from the simultaneous efforts of a network of women who invested
their time, energy, money, and professional skills in the fight for
increased funding for breast cancer research. This multiple
leadership -- or collective entrepreneurialism, says Casamayou --
was crucial to the NBCC's success framing the issue in the minds of
the public and policymakers alike.
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