As the cruise industry continues to grow at a rapid pace,
additional qualifications for its management personnel are becoming
increasingly important. Many new ships are built each year, leaving
a void in experienced personnel. The goal of this study was to
implement and evaluate delivery of formal coursework to
English-speaking, multicultural cruise ship personnel onboard by
using emerging technologies that are available today. College-level
management courses using Web 2.0 technologies were designed,
delivered and evaluated. Two courses were offered each was split
into two groups using different technologies. Both groups had
intense, positive distant interactions with faculty and had
comparable outcomes. The finding was that the cruise industry may
well have developed a distinct culture is an important one that may
well lead to a better understanding of acculturation. Three weeks
proved an ideal length of time for students to complete the
1.5-credit courses. Dividing 4.5-credit courses into 1.5-modules
proved successful. Out of the original 249 applicants, 162 students
participated from 36 different countries located on 64 different
ships around the world.
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