SEIZE THE ADVANTAGE IN THE GLOBAL WAR FOR MARKET SHARE
Winner of the 2013 Small Business Book Award - Top 10
Overall
The newest economic behemoth, China, is snatching market share
from the U.S., Japan, and Europe at an alarming rate. But China
isn't alone. The world's largest producers of biofuel, meat,
consumer electronics, regional jets, baked goods, candy, and many
other products are all emerging market multinationals (EMMs). And
industries poised to be taken over by EMMs include personal
computers, IT services, mining, wind turbines, and cement.
The balance of power in the global economy is shifting.
Are you in a position to compete with the most energetic,
imaginative companies on the planet?
In "Emerging Markets Rule," two experts on the global shift in
economic hegemony explain what is happening, why it is
happening--and how you can prevent it from happening to you. The
authors provide an action plan based on leaner, more operationally
proficient ways for maintaining the competitive advantage based on
seven new axioms of global competitiveness: Execute, strategize,
and execute again Cater to the niches Scale to win Embrace chaos
Acquire smart Expand with abandon No sacred cows
Emerging market multinationals are here to stay; they're not
going to go away, even when the global economy rights itself. "What
began as a necessity--a kind of guerilla-business warfare against
the corporate superpowers--has now evolved into best practices and
is on its way to becoming what everyone needs to know," the authors
write. "Simply put, down is up. The weak have become strong."
You need to learn these new "best practices" now because
tomorrow will be too late. "Emerging Markets Rule" is your road map
for business success in the increasingly competitive, chaotic
global markets.
""Emerging-market multinationals have reshaped global
competition. Using well-articulated views duly substantiated with
facts, this book explains why and how they have become formidable
players in both high-technology and traditional industries. This
book is a worthy read for businesses and individuals alike seeking
to comprehend the phenomenon of the emerging market
multinational."" -- S. D. Shibulal, CEO and Managing Director,
Infosys
""This book shows the strength and potential of companies that
stand out in emerging markets, reaffirming entrepreneurship,
innovation, and sustainability as fundamental factors for the
outbreak of global competitors."" -- Alessandro Carlucci, CEO,
Natura Cosmeticos
""The authors have touched on an important idea that emerging
market growth can often be tapped by companies located in those
markets. This is an essential book leading us to identify the niche
markets and strategies for those emerging markets. A must for all
international companies with growth ambitions."" -- Leonard A.
Lauder, Chairman Emeritus, The Estee Lauder Companies
""A must-read for any company on its way to becoming a global
one. You will learn from companies that have developed unique ways
of competing in tough markets such as China and India."" -- Jorge
Zarate, China General Manager, Grupo Bimbo
General
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