Every two years, the Olympics wins world attention with contests
and celebrations. The success story of the world's most watched
event, best recognized symbols, and most enduring brand has many
valuable lessons for the business world. An entire constellation of
talent and teams works behind the scenes to strengthen the Olympics
and keep it relevant in a changing world. Veteran sports business
journalist and MBA Max Donner gives readers a useful guide to the
key success factors that make the Olympics an exceptional
institution. The Olympic Sports Economy incorporates exclusive case
studies and reports from sports management conferences to
illustrate the most important business practices and trends of the
Olympics today. The text also reports objectively about recent
controversies and challenges, as well as ways that readers can
explore constructive solutions. The Olympic Sports Economy
highlights the role the Olympics has played as a model for over
six-hundred other international multi-sport competitions and
introduces ideas from important trends in Olympic sports that can
also benefit other organizations.
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