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Setting the Agenda - Mass Media and Public Opinion (Paperback, 3rd Edition)
Loot Price: R585
Discovery Miles 5 850
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Setting the Agenda - Mass Media and Public Opinion (Paperback, 3rd Edition)
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Loot Price R585
Discovery Miles 5 850
Expected to ship within 12 - 17 working days
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News media strongly influence how we picture public affairs across
the world, playing a significant and sometimes controversial role
in determining which topics are at the centre of public attention
and action. Setting the Agenda, first published in 2004, has become
the go-to textbook on this crucial topic. In this timely third
edition, Maxwell McCombs - a pioneer of agenda-setting research -
and Sebastian Valenzuela - a senior scholar of agenda setting in
Latin America - have expanded and updated the book for a new
generation of students. In describing the media's influence on what
we think about and how we think about it, Setting the Agenda also
examines the sources of media agendas, the psychological
explanation for their impact on the public agenda, and their
consequences for attitudes, opinions and behaviours. New to this
edition is a discussion of agenda setting in the widened media
landscape, including a full chapter on network agenda setting and a
lengthened presentation on agenda melding. The book also contains
expanded material on social media and the role of agenda setting
beyond the realm of public affairs, as well as a foreword from
Donald L. Shaw and David H. Weaver, the co-founders of
agenda-setting theory. This exciting new edition is an invaluable
source for students of media, communications and politics, as well
as those interested in the role of news in shaping and directing
public opinion.
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