In the age of networked publics and global viral publicity,
celebrity is transnational. Its circulation illuminates global,
national, and local dynamics of power and resistance. Celebrity
shapes concepts of race, gender, class, and national identity on a
global scale. Governments use transnational celebrity as evidence
of their country’s cultural power, transmuting cultural influence
into economic and political power. Meanwhile, celebrities who cross
borders become potent and contested icons of national identity. At
the grassroots level, citizens in diverse geographic contexts are
becoming increasingly fluent in the global language of celebrity
and are mobilizing it in new ways for personal and political
projects. Reaching beyond the Global North, this book showcases
research on transnational celebrity as a technology of soft power
and counter-hegemonic organizing, and as a driver of discourses of
race and migration. It also explores self-presentation and
self-branding in the globalized attention economy. This book
demonstrates the need for a renewed politicized treatment of the
topic of celebrity in its transnational and globalizing reach. The
chapters in this book were originally published in the journal
Popular Communication.
General
Imprint: |
Taylor & Francis
|
Country of origin: |
United Kingdom |
Release date: |
June 2023 |
First published: |
2023 |
Editors: |
Mehdi Semati
• Kate Zambon
|
Dimensions: |
254 x 178mm (L x W) |
Format: |
Hardcover
|
Pages: |
150 |
ISBN-13: |
978-1-03-246832-7 |
Categories: |
Books
|
LSN: |
1-03-246832-7 |
Barcode: |
9781032468327 |
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