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Books > Health, Home & Family > Self-help & practical interests > Consumer guides & advice
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Internet Mercenaries and Viral Marketing - The Case of Chinese Social Media (Hardcover)
Loot Price: R4,735
Discovery Miles 47 350
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Internet Mercenaries and Viral Marketing - The Case of Chinese Social Media (Hardcover)
Series: Advances in Marketing, Customer Relationship Management, and E-Services
Expected to ship within 12 - 17 working days
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Social media and emerging internet technologies have expanded the
ideas of marketing approaches. In particular, the phenomenon of the
internet in China challenges the common perception of new media
environments. Internet Mercenaries and Viral Marketing: The Case of
Chinese Social Media presents case studies, textual analysis, media
reviews, and in-depth interviews in order to investigate the
Chinese "pushing hand" operation from the conceptual perspective of
communications and viral marketing. This book is significant to
researchers, marketers, and advocates interested in the persuasive
influence of social networks.
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