Internet Mercenaries and Viral Marketing - The Case of Chinese Social Media (Hardcover)

Social media and emerging internet technologies have expanded the ideas of marketing approaches. In particular, the phenomenon of the internet in China challenges the common perception of new media environments. Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media presents case studies, textual analysis, media reviews, and in-depth interviews in order to investigate the Chinese "pushing hand" operation from the conceptual perspective of communications and viral marketing. This book is significant to researchers, marketers, and advocates interested in the persuasive influence of social networks.

General

Imprint:	Idea Group,U.S.
Country of origin:	United States
Series:	Advances in Marketing, Customer Relationship Management, and E-Services
Release date:	September 2013
First published:	2014
Editors:	Mei Wu • Peter Jakubowicz • Chengyu Cao
Dimensions:	289 x 221 x 23mm (L x W x T)
Format:	Hardcover
Pages:	351
ISBN-13:	978-1-4666-4578-3
Categories:	Books > Computing & IT > Internet > General Books > Computing & IT > Social & legal aspects of computing > General Books > Health, Home & Family > Self-help & practical interests > Consumer guides & advice Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	1-4666-4578-4
Barcode:	9781466645783

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