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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Publishing industry
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The Language of Journalism - Volume 1, Newspaper Culture (Paperback)
Loot Price: R1,469
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The Language of Journalism - Volume 1, Newspaper Culture (Paperback)
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The newspaper is to the twentieth century what the novel was for
the nineteenth century: the expression of popular sentiment. In the
first of a three-volume study of journalism and what it has meant
as a source of knowledge and as a mechanism for orchestrating mass
ideology, Melvin J. Lasky provides a major overview. His research
runs the gamut of material found in newspapers, from the trivial to
the profound, from pseudo-science to habits of solid investigation.
The volume is divided into four parts. The first attacks
deficiencies in grammar and syntax with examples from newspapers
and magazines drawn from the German as well as English-language
press. The second examines the key issues of journalism: accuracy
and authenticity. Lasky provides an especially acute account of
differences between active literacy and passive viewing, or the
relationship of word and picture in defining authenticity. The
third part emphasizes the problem of bias in everything from racial
reporting to cultural correctness. This is the first systematic
attempt to study racial nomenclature, identity-labeling, and
literary discrimination. Lasky follows closely the model set by
George Orwell a half century earlier. The final section of the work
covers the competition between popular media and the redefinition
of pornography and its language. The volume closes with an
examination of how the popular culture both influenced and was
influential upon literary titans like Hemingway, Lawrence, and
Tynan.
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