Business To Business Marketing (Paperback)

Business-to-business marketing is the first B2B marketing book in South Africa written by local academics. Its content therefore includes material to which South African students of B2B marketing can relate more easily. This book is about businesses marketing their products and services to other businesses and covers concepts related to this environment. It gives valuable insights into business-to-business marketing management, as well as analysing B2B buying practices, supply chain management, the selection of business customers and the development of a B2B marketing strategy. It provides readers with an understanding of what B2B marketing is and how it differs from business-to-consumer (B2C) marketing. The book has a strong theoretical basis, while also exploring many case studies from a South African perspective.

General

Imprint:	Juta Legal and Academic Publishers
Country of origin:	South Africa
Release date:	2017
Editors:	Mercy Makhitha • Michael Cant • Danie Theron
Dimensions:	244 x 168 x 17mm (L x W x T)
Format:	Paperback
Pages:	332
ISBN-13:	978-1-4851-2122-0
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Business & management > Business communication & presentation > General Books > Varsity Textbooks Books > Academic & Education > Varsity Textbooks > Business & Economics Books > Academic & Education > Varsity Textbooks > Marketing Promotions Books > Academic & Education > UNISA > Business & Economics Books > Academic & Education > UNISA > Marketing
LSN:	1-4851-2122-1
Barcode:	9781485121220
Course Code:	MNM2604

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