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Business To Business Marketing (Paperback) Loot Price: R349
Discovery Miles 3 490
You Save: R78 (18%)
Business To Business Marketing (Paperback): Mercy Makhitha, Michael Cant, Danie Theron
Business To Business Marketing (Paperback): Mercy Makhitha, Michael Cant, Danie Theron

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Business To Business Marketing (Paperback)

Mercy Makhitha, Michael Cant, Danie Theron

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List price R427 Loot Price R349 Discovery Miles 3 490 You Save R78 (18%)

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Business-to-business marketing is the first B2B marketing book in South Africa written by local academics. Its content therefore includes material to which South African students of B2B marketing can relate more easily. This book is about businesses marketing their products and services to other businesses and covers concepts related to this environment. It gives valuable insights into business-to-business marketing management, as well as analysing B2B buying practices, supply chain management, the selection of business customers and the development of a B2B marketing strategy. It provides readers with an understanding of what B2B marketing is and how it differs from business-to-consumer (B2C) marketing. The book has a strong theoretical basis, while also exploring many case studies from a South African perspective.

General

Imprint: Juta Legal and Academic Publishers
Country of origin: South Africa
Release date: 2017
Editors: Mercy Makhitha • Michael Cant • Danie Theron
Dimensions: 244 x 168 x 17mm (L x W x T)
Format: Paperback
Pages: 332
ISBN-13: 978-1-4851-2122-0
Categories: Books > Business & Economics > Business & management > Sales & marketing
Books > Business & Economics > Business & management > Sales & marketing > General
Promotions
Books > Academic & Education > UNISA > Business & Economics
Books > Varsity Textbooks
Books > Academic & Education > Varsity Textbooks
Books > Academic & Education > Varsity Textbooks > Marketing
Books > Academic & Education > UNISA > Marketing
Books > Business & Economics > Business & management > Business communication & presentation
Books > Business & Economics > Business & management > Business communication & presentation > General
Books > Business & Economics > Business & management > Business strategy
LSN: 1-4851-2122-1
Barcode: 9781485121220
Course Code: MNM2604

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