Annual Giving Primer, 2010 Edition - How to Boost Annual Giving Results (Paperback, 2010 Edition)

Originally published by Stevenson, Inc., this practical resource offers procedures nonprofits can follow to raise more in annual gift support, monitor and effectively use budgets, and meet or exceed annual gift goals. It includes examples of annual gift proposals, sample reports, planning tools, and more. Important topics covered include: * Board responsibility * Annual giving strategies * Pledge fulfillment * Improved donor giving * Direct mail appeals * Expanding donor bases * Annual gift brochures * Event management * Phonathons * Giving analysis * Challenge gifts * Gift clubs * Fundraising in challenging economic times * Courting area businesses * Online donations * First-time donors Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

General

Imprint:	John Wiley & Sons
Country of origin:	United States
Release date:	July 2013
First published:	2010
Authors:	Mgr )
Dimensions:	213 x 279 x 6mm (L x W x T)
Format:	Paperback
Pages:	84
Edition:	2010 Edition
ISBN-13:	978-1-118-69197-7
Categories:	Books > Business & Economics > Business & management > Ownership & organization of enterprises > Non-profitmaking organizations Promotions
LSN:	1-118-69197-0
Barcode:	9781118691977

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