Prospect Research Fundamentals 4th Edition - Proven Methods to Help Charities Realize More Major Gifts (Paperback, 4th Edition)

Originally published by Stevenson, Inc., this practical resource provides nonprofit organizations with information to help improve prospect research efforts and maximize results. It features proven and new methods and research strategies to uncover major gifts to make fundraising more successful. Important topics include: * Prospect management systems * Key research strategies * Predictive models * Prospect screening * Essential research resources * Prospect research * Prospect databases * Ask amounts * Effective peer screening * Mining and prioritizing prospects * Building mailing lists * Prospect identification * Tracking prospects * Managing data * Trends in research and technology Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

General

Imprint:	John Wiley & Sons
Country of origin:	United States
Release date:	July 2013
First published:	2012
Authors:	Mgr )
Dimensions:	212 x 272 x 5mm (L x W x T)
Format:	Paperback
Pages:	72
Edition:	4th Edition
ISBN-13:	978-1-118-69041-3
Categories:	Books > Business & Economics > Business & management > Ownership & organization of enterprises > Non-profitmaking organizations Promotions
LSN:	1-118-69041-9
Barcode:	9781118690413

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!