This informative book is a necessary companion for anyone seeking
to uncover the secret of successful persuasion: to organize,
construct, and communicate arguments. It is at once comprehensive
and accessible, an authoritative guide to logical thinking and
effective communication. First, the text defines the nature and
uses of argument, explaining how to read argument carefully. Such
analysis then requires the student to reconstruct arguments in his
or her own words. Finally, the reader is taught how to create a
critical, reasoned response, thus constructing his or her own
argument. To increase its accessibility and expand its range of
application, Critical Inquiry uses (in addition to textual
examples) advertisements from print media as 'texts' for applying
its principles to subjects outside the traditional mode of academic
presentation. Throughout, carefully selected reading questions and
exercises pace the reader and ensure that the material is securely
grasped and successfully applied.
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