Over the past ten years, addressing what Strategic Communications
is has been a challenge for the military community. It is at times
referred to as a process, referred to in the context of the
strategic level of war, and referred to in the context of anyone
communicating at any level. The joint community has provided a
definition of Strategic Communications and there has been a large
amount of non-doctrinal discussions, but very little substance
other than the recognition of the need to synchronize actions.
Terms like inform, influence and persuade are referred to but have
never been doctrinally defined leaving their interpretation up to
each individual. This paper proposes a communication framework
under which the military practitioner can visualize and verbalize
intended cognitive effects desired upon a specified audience. It
utilizes a modified version of John Boyd's OODA-Loop, combined with
a classic communication model, in order to visually depict the
cognitive process that occurs starting with the introduction of new
information from one individual to the desired effect that is
intended upon another. It also constructs a written format
borrowing from the Field Artillery Task-Purpose-Method-Effect
construct and applies the framework to three case studies. The
cognitive model proposed meets the intent of the 2011 U.S. National
Security Strategy, which calls for the better understanding of
attitudes, opinions, grievances and concerns of others in order to
develop better plans.
General
| Imprint: |
Biblioscholar
|
| Country of origin: |
United States |
| Release date: |
October 2012 |
| First published: |
October 2012 |
| Authors: |
Michael C Nicholson
|
| Dimensions: |
246 x 189 x 3mm (L x W x T) |
| Format: |
Paperback - Trade
|
| Pages: |
60 |
| ISBN-13: |
978-1-249-91948-3 |
| Categories: |
Books >
Social sciences >
Education >
General
|
| LSN: |
1-249-91948-7 |
| Barcode: |
9781249919483 |
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