Until the late 1950s residents of Vancouver and Victoria negotiated
a shopping landscape that would be unrecognizable to today's
consumers: most stores were closed for at least half the day on
Wednesdays, prevented from opening during the evenings, and were
banned from operating on Sundays. Since that decade, however,
British Columbians, and Canadians generally, have made significant
strides in gaining greater and easier access to consumer goods.
Selling Out or Buying In? is the first work to illuminate the
process by which consumers' access to goods and services was
liberalized and deregulated in Canada in the second half of the
twentieth century. Michael Dawson's engagingly written and detailed
exploration of the debates amongst everyday citizens and
politicians regarding the pros and cons of expanding shopping
opportunities, challenges the assumption of inevitability
surrounding Canada's emergence as a consumer society. The expansion
of store hours was a highly contested and contingent development
that pitted employees, owners and regulators against one another.
Dawson's nuanced analysis of archival and newspaper sources reveals
the strains that modern capitalism imparted upon the accepted and
established rhythms of daily life.
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