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New Deal Cowboy - Gene Autry and Public Diplomacy (Hardcover)
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New Deal Cowboy - Gene Autry and Public Diplomacy (Hardcover)
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Best known to Americans as the ""singing cowboy,"" beloved
entertainer Gene Autry (1907-1998) appeared in countless films,
radio broadcasts, television shows, and other venues. While Autry's
name and a few of his hit songs are still widely known today, his
commitment to political causes and public diplomacy deserves
greater appreciation. In this innovative examination of Autry's
influence on public opinion, Michael Duchemin explores the various
platforms this cowboy crooner used to support important causes,
notably Franklin D. Roosevelt's New Deal and foreign policy
initiatives leading up to World War II. As a prolific performer of
western folk songs and country-western music, Autry gained
popularity in the 1930s by developing a persona that appealed to
rural, small-town, and newly urban fans. It was during this same
time, Duchemin explains, that Autry threw his support behind the
thirty-second president of the United States. Drawing on a wealth
of primary sources, Duchemin demonstrates how Autry popularized
Roosevelt's New Deal policies and made them more attractive to the
American public. In turn, the president used the emerging motion
picture industry as an instrument of public diplomacy to enhance
his policy agendas, which Autry's films, backed by Republic
Pictures, unabashedly endorsed. As the United States inched toward
entry into World War II, the president's focus shifted toward
foreign policy. Autry responded by promoting Americanism, war
preparedness, and friendly relations with Latin America. As a
result, Duchemin argues, ""Sergeant Gene Autry"" played a unique
role in making FDR's internationalist policies more palatable for
American citizens reluctant to engage in another foreign war. New
Deal Cowboy enhances our understanding of Gene Autry as a western
folk hero who, during critical times of economic recovery and
international crisis, readily assumed the role of public diplomat,
skillfully using his talents to persuade a marginalized populace to
embrace a nationalist agenda. By drawing connections between
western popular culture and American political history, the book
also offers valuable insight concerning the development of leisure
and western tourism, the information industry, public diplomacy,
and foreign policy in twentieth-century America.
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