Master the art of persuasion with lessons from the best speakers of
our time.. .
Throughout history, they have moved us. They have enlightened
and inspired us. They are our nation's most influential speakers,
gifted with the talent to change minds and hearts. What is the
almost magical power they possess--and how can you harness it for
yourself? The answers are here in this illuminating guide to
unforgettable oratory.. .
Complete with a ninety-minute CD featuring six great speeches in
their entirety, this tool kit for speakers takes you through an
in-depth analysis of these historically significant speeches and
the secrets of their eloquent effectiveness. With close examination
of each speech, you'll get lessons on how to: . Address a difficult
situation with help from the Great Communicator, Ronald Reagan .
Bring divergent interests together with effective arguments like
Edward Kennedy . Capture and hold your audience's attention by
mastering General Douglas MacArthur's structual techniques . Style
a formal speech with the elegance of John F. Kennedy. Maximize your
delivery by studying the power of Barbara Jordan's voice . Use Mary
Fisher's special rhetorical tactics to sway even the toughest
audience. .
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