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Empirical Social Research - An Introduction (Paperback, 1st ed. 2022)
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Empirical Social Research - An Introduction (Paperback, 1st ed. 2022)
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Social science methods such as surveys, observations and content
analyses are used in market research, studies of contemporary
history, urban planning and communication research. They are all
the more needed by sociologists and empirically working political
scientists. Whether in the context of evaluating a prevention
programme or for surveying health behaviour or for a study on
social mobility, the confident handling of the social science
instruments is always a prerequisite for obtaining reliable
results. This book provides important information for users and
developers of these instruments. It deals with the theoretical
foundations of the methods, the steps in the conception and
implementation of a project, the many variants of data collection,
the methods to be used in the selection of study units, as well as
the principles to be observed in the evaluation and documentation
of the findings. With the help of numerous examples, a particularly
clear presentation is achieved. In the fourth, updated edition,
river sampling has now been included in the selection process,
digital methods are increasingly presented and, against the
background of the new data protection regulation, research ethics
and data protection are also updated.
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